Doughnut wars

Early this decade, many Filipinos who visited the U.S. would come home with tales about the most fantastic doughnuts they have ever tasted: Krispy Kreme. At the time, the largest and most popular doughnut chain in the Philippines was Dunkin' Donuts, followed by Mister Donut. There were a few local doughnut stores, but none as popular as those two. My friends and I wondered whether Krispy Kreme would ever be franchised here, but when we converted their prices to pesos, it came out way too expensive for most Filipinos and we figured that it never will and we will never have a taste of its very soft, very light dough—its main difference with the other brands. Then an enterprising baker here decided to try and create a doughnut batter as light and fluffy as Krispy Kreme's. And so Go Nuts Donuts opened its doors to Filipino doughnut connoisseurs in 2003. Sales were brisk and they soon expanded their line to include cupcakes and rolls. However, several years later Krispy Kreme was franchised here too and I think that most Americans will find that they're actually cheaper here. Anyway, that evil gas station I wrote about yesterday also has a Go Nuts Donuts branch and after eating at Kamirori, my husband and I always go there to bring home a box of six. His favorite is the Cinnamon Glaze Zigzag (bottom tray, second to the right) and mine is the Choc-Coffee Caramel Zigzag (top tray, right-most—you can click on the image to enlarge it). I also have my favorite cupcakes but I haven't had any in months because they're always sold out by the time we get there in the evening.