January 2, 2010
Headline news
Yesterday, Coca-Cola took out a special 6-page ad in one of our national dailies. Printed in full color on thick, bright white paper stock and laid out to look like the newspaper's main page—it even had the paper's masthead! It was folded as if it truly was the headline page since it was on top of the real newspaper. And it was the second day in a row that Coke had a similar special ad. They did the same on December 31 though that only had 4 pages. It's crazy. Do newspapers in your country lend their mastheads for ads like this? At the very least, I hope Coke's headline comes true.
Kind of strange.
ReplyDeleteI think happiness is over-rated. It is not the be-all and end-all of life (although I have nothing against it).
ohh and daming ad...nope wala pag-goverment news paper and coca cola is allready big so i think they don´t do it here in sweden...
ReplyDeleteand if they do had ad in the news paper maliit lang not even a whole pages...
thanks for sharing this news..
interesting...
Have a good day!
Khim
Interesting headline. ;-) I don't think Coke would be allowed to use a newspaper's title page like that here in Canada.
ReplyDeletevery interesting!
ReplyDeleteYes, agree with you that times have changed, most of all for the usage of newspapers.
ReplyDeleteOver here in Greece one is able to buy the weekend editions of newspapers together with at least two, three DVD's, a catalogue of fashion, TV program and and and, shrinking the information to a small size, yet Happiness, I believe will be able to stand above that all.
A wonderful new and happy year for you all.
Strange and expensive I would guess. Trying to boost sales?
ReplyDeleteI wonder if a portion of the money spent on that ad will be contributed to the well being of the people of Manila.
ReplyDeleteI've never seen the masthead of one of our newspapers lent out like that, but I have lived mostly in small towns that wouldn't attract such ads. I also hope Coke's headline comes true.
ReplyDeleteI wonder how they plan to make it happen.. feed us Coke? Add more life? Coke is now owned by Coke, US.. not anymore by San Mig. So.. is that telling?? And kinda scary? Hahaha..
ReplyDelete2010 will be a good year but not because of Coke.
A startling thing to see an ad on the header of the front page! They must be making a huge marketing push in the Phillipines, right?! Your comments on my blog make my day! Thanks!
ReplyDeleteSomehow I see things the other way. I'm guessing if the Filipino people buy enough Coca-Cola it will it will be a year of happiness for their stock prices.
ReplyDeleteWhat an odd advertising campaign. Glad you shared it with us Hilda.
The headline looks good (the wish that 2010 is a happy year for every Filipino. Wonder how much it paid the newspaper to do that.
ReplyDeleteI have seen newspaper advertising that covers the regular paper, but never the masthead used as part of the ad. My guess is that with the economic challenges facing most newspapers today, most would accept the extra revenue that this offers.
ReplyDeleteThanks Hilda for the visit. I do appreciate it, Happy new year to you and your family!
ReplyDeletehttp://bacolodandbeyond.blogspot.com
Wow, they're really pushing coke over there! I don't think we have that here. Sometimes they have big adds in a couple of pages inside the newspaper though :)
ReplyDeleteI seem to remember reading that the people from the Philippines are supposed to be among the happiest and most contented. In that case, 2010 in the Philippines must be true bliss.
ReplyDeleteThis is quite surprising as I did not know Coca Cola was that aggressive in marketing. I live near Atlanta which is the headquarters for Coca Cola and there were no ads from them in my paper – I guess we drink enough coke? Have a Happy New Year.
ReplyDeleteI have never seen that here! My cousin works for Coca Cola in Atlanta.
ReplyDeleteThe Seattle Times sometimes has wrap-a-round half-sheet advertising that blends with the front page. When lifted however, you see the real front page beneath.
ReplyDeleteWell then, if Coca-Cola says it, then it must be true!
Hahah..this isn't something new in PI. It's something rare here. Coke might have as well made their own publications instead of putting it up on ads...
ReplyDeletethey bring great positive vibes to the pinoy. i also noticed that they did some election related commercials.
ReplyDeletethat's really strange Hilda, there's no way they could do that here!
ReplyDeletethey always try to hide what's really going on there... unfortunately....
happy new year Hilda!
I think in Italy they would sell the mastheads and the whole first page to invading aliens from outer space, if they pay well!
ReplyDeleteI didn't see this happening in Romanian newspapers but that's probably because they didn't get the idea yet :) because otherwise we are surrounded by advertisement from the moment we step out of the bed.
ReplyDeleteLooks Like Korean/Japanese Newspapers
ReplyDelete