October 12, 2010

If they can stop a plane…

Continuing with the entrepreneurial fair of the Ateneo John Gokongwei School of Management: This product was a big hit among the students: casual shoes made of recycled materials. Named "Soule," the uppers are chosen from used clothing or excess fabrics, and the soles are made out of used airplane tires. It would have been interesting to find out where the kids got the tires, but they were busy with their stock when I passed their stall. According to their brochure, the soles are lightweight and durable, and I was thinking: the tires may be worn out, but only for the standard of airplanes. For people, the traction must still be quite awesome.

Soule

Soule is made by Cultura Verde Footwear, Inc. They have a website and their email address is culturaverdefootwear@gmail.com.

13 comments:

ρομπερτ said...

What a great, great idea !

Please have a wonderful Tuesday.


daily athens

George said...

I think this is a wonderful idea. I wish them a great deal of success.

Leif Hagen said...

I hope their shoe sales take flight!

Olivier said...

je ne vois pas ou se trouve le parachute dans cette chaussure :o))

Kaori said...

This is what I need on my train ride to work, flat shoots with good traction ;-)

brattcat said...

These would be perfect on the fashion 'runway'.

VP said...

A nice and useful idea, they don't look bad either...

Cezar and Léia said...

Very interesting! :)
Léia

Steffe said...

This ought to be happening all over the world. I'd buy a pair any day.

Halcyon said...

There is also a brand of tennis shoes that uses old car tires to make the soles.

This is a great idea. The rubber can always be re-used. Just has to be melted down and remolded.

Francisca said...

Another well-done product and marketing approach! Maybe they can revive the shoe industry in Marikina. :-)

Jacob said...

Another great product from recycled goods! Fascinating!

I've known many of our Vietnam vets down through the years. I would bring them into my American history classroom to discuss the Vietnam war.

One of the things they told us was that the Viet Cong often wore sandals made from recycled US aircraft tires - aircraft that had been shot down. Evidently such sandals held up well in the jungle.

Ebie said...

Cheers to the creativity! The brand/name is so appropriate.