Showing posts with label showbiz. Show all posts
Showing posts with label showbiz. Show all posts

July 12, 2010

Packaging

Back in January, I showed you Coca-Cola's fake headline news in the newspaper The Philippine Star. Last Friday, another company came out with a different kind of advertising gimmick. The newspaper was delivered to our house in an Acer envelope with a die-cut window for the masthead and headline. It constantly amazes me how much creativity—and money—companies spend just to try to make us buy their products.

PhilStar newspaper in a special Acer advertising envelope

On a side note, Acer's new local brand ambassador is Derek Ramsay, a half-Brit half-Filipino actor and model. Just between you and me, I think he's the hottest of all the hot local celebrities. This photo does not do him enough justice, or maybe I'm just not used to seeing him in a suit.

March 15, 2010

One night of surprises

Thanks to a classmate from my university days a long time ago, Chinoy Eater (who irritatingly still looks like she's in her early twenties—no fair!), I was invited by Patricia Tan of Events 100 to "One Night Only" last March 4. The minimalist invitation only said that it was cocktails at the Hampton Room of Astoria Plaza in Ortigas Center, Pasig City but Patricia mentioned in her email that it was also a celebration of Astoria's 9th anniversary. Intrigued, since I've never been to such an event, I asked my husband if we could go and he said yes, so we did. When we got to the hotel, the first thing that caught my eye in the Hampton Room was the wonderful light fixtures, an arboreal fantasy.

lighting fixture of the Hampton Room of Astoria Plaza


The room was set up with a small stage and a large video screen, so I immediately figured, correctly as it turns out, that it was a media event. Before the presentations, we were invited to have some cocktails. I just loved how the hotel staff laid out the forks to look like a palm frond, complete with green lights to heighten the effect.

forks laid out to look like a palm frond


My husband loved their crème brûlée. Isn't the presentation just so pretty? And the mirrored surface of the cocktail tables made everything look dazzling.

Astoria Plaza's creme brulee


The purpose of the media event was three-fold. First, Astoria launched its new logo, cleverly embedded in an ice sculpture. Second, they introduced their newest celebrity endorser, Boy Abunda, who is one of the most famous and sought-after talk show hosts in the Philippines. And third, they announced the re-opening of Astoria Boracay. Located in the world-famous Boracay Island, with its fine white sand beaches, in the province of Aklan, the resort used to be known as Boracay Gold Crowne. The Astoria group acquired the resort in 2008, extensively renovated it, and the new rooms and facilities will be available this April, just in time for summer. In the photo are Astoria Plaza Hotel Manager Ping Regalado, Boy Abunda and Vice President for Operations Vivian Ng.

Ping Regalado, Boy Abunda and Vivian Ng with Astoria's new logo


For attending the event, the guests—tri-media practitioners and bloggers, all—were given laptop bags and made official members of Astoria's First Club, which means that we will be invited to anything new that Astoria has to offer (more photos for me—whee!). And the best surprise of all, we were also invited to stay at the new Astoria Boracay for three days and two nights—double whee! Would you believe we've never been to Boracay? I know, pathetic. So we are definitely looking forward to the trip later in the year. I'm already so excited! I wonder if the resort will have chairs as unusual and lovely as these ones in Astoria Plaza's lobby…

unusual chairs at the lobby of Astoria Plaza

January 27, 2010

Local

Manila has a local version of the Hollywood Walk of Fame: the Eastwood City Walk of Fame, located in the mixed use complex that is Eastwood City in Quezon City.

Eastwood City Walk of Fame



Calling all City Daily Photo bloggers yet again! Time flies by so fast and it's less than a week until our next theme day. The theme for February 1 is Wood. (I'm going to like this one again. I love the many textures of wood!) The poll for the March theme closes on January 31, so please vote and spread the word!

January 25, 2010

Kapamilya

ABS-CBN is one of the largest radio and television broadcast and entertainment networks in the Philippines. It owns The Filipino Channel, an international broadcasting service whose two million subscribers are mostly overseas Filipino workers and their families. Its head office is located in Quezon City and the ELJ Center, one of the buildings in its huge compound, houses the executive offices and a few cafés on the ground floor. It also has a very good restaurant on the 14th floor named 9501 and I took this picture from the roof deck just off the restaurant. And if you're wondering about my title, "Kapamilya" is the network's slogan and it means "a member of the family."

ABS-CBN

April 21, 2008

I can see you!

Of course the Philippines has its own version—what country doesn't?

The Pinoy Big Brother house as seen from the 13th floor roof deck of ABS-CBN, its local producer. The narrow yellow house is its facade and what Filipinos worldwide identify as the house. In fact, though, the "house" is a sprawling sound stage right behind it.

Pinoy Big Brother house